Creatorly
Influencer
Posts sponsored content to their own followers. Connects Instagram, which is what brands judge them on.
What's new · October 2026
More kinds of work.
Fewer steps to get paid.
Creatorly now does more than one kind of deal. Here is everything that changed, what each feature does, and who it is for.
For creators and brands
Final posts are checked automatically
When a creator hands in the link to their live post, Creatorly checks it on Instagram straight away. There is no waiting for the brand to click Approve on the final post. Drafts still go to the brand first, so nothing is posted that the brand has not seen.
If the checks pass, the post is held for 24 hours. Creatorly then makes sure it is still up and releases the payout.
Something wrong? Until the payout is released, the brand can report a problem with a live post. The payout waits while the Creatorly team looks at it and decides whether to pay it or turn it down.
What Creatorly checks
- It was posted from the creator's connected Instagram account
- It carries the brand's hashtags or @mentions from the brief
- It went up after the creator was approved and before the deadline
- It is still live 24 hours later
For creators
A free media kit at getcreatorly.com/
A free media kit at getcreatorly.com/
Every creator with Instagram connected gets a public page to share, for example in their Instagram bio. It shows what a brand wants to see before it hires someone, and every number on it is read from Instagram, not typed in.
- Followers, engagement and typical likes and comments per post, verified with Instagram
- Recent posts, and the Creatorly campaigns you completed, with each post's reach and views
- What kind of creator you are: influencer, UGC creator, video editor or clipper
- Links to your portfolio, and brands you have worked with
- A Work with me button, so a brand can sign up and hire you from it
It never shows your earnings, email address or phone number. You can switch it off at any time.
For creators and brands
Creator types
Not every creator posts to their own followers. Pick one or more types when you sign up. Onboarding asks for what your type needs, and you see the deals that are meant for you.
UGC creator
Makes videos for the brand to post or run as ads. Shows a portfolio; a big following is not the point.
Video editor
Edits the brand's footage into finished videos and hands in the files. No Instagram posting.
Clipper
Cuts long videos into short clips and posts them, usually on pay-per-view deals, from their own and clip accounts.
Brands choose which types each campaign is for, and only those creators see it.
For brands and creators
Pay per view
A new kind of campaign that pays for views instead of a fixed fee. The brand sets a rate per 1,000 views and puts in a budget, which is the pool every post is paid from.
- Each post is paid once, 14 days after it is verified, for the views it has by then.
- Caps keep it predictable. The brand can cap what one post or one creator can earn, set a minimum number of views, and limit how many posts each creator hands in.
- First come, first served. Posts are paid from what is left in the pool. Once the budget is spoken for, the campaign stops taking new posts.
- Open entry or approval. The brand decides whether any eligible creator can join straight away, or picks who joins.
Example
Rate₹40 per 1,000 views
Views on day 1430,000
Earned30 × ₹40 = ₹1,200
Brand's cap per post₹1,000
Paid for this post₹1,000
Made-up numbers, to show how the sum works. Each campaign shows its own rate and caps.
For clippers
Clip accounts
Clippers often run more than one Instagram page. Alongside your main account you can connect up to four extra Instagram accounts as clip accounts, and post pay-per-view clips from any of them. Each clip is checked on the account it was posted from and paid for its own views, the same as any other post.
Clip accounts are only for pay-per-view deals. Other campaigns are posted from your main account, because that is the audience the brand chose you for.
For brands, editors and UGC creators
Editing and UGC jobs
Some work never goes on the creator's Instagram. On an editing or UGC job, the creator makes the video and hands in the finished files, and the brand uses them however the brief says. No Instagram account is needed to take one.
Like every Creatorly deal, the job is paid for before work starts, so the money is there when the files are approved.
- Hand in the files. Upload them, or paste a Google Drive or Dropbox link.
- The brand reviews. It approves, or asks for changes. A job allows two rounds of changes.
- No answer in 5 days? The work is approved automatically, so you are never left waiting.
- Rejected? A brand that rejects work it has already seen has to say why, and the Creatorly team reviews it and decides.
- Paid. Approved work is paid after a short hold, the same way as every other deal.
Early access
Comment replies
A follower comments a keyword, like LINK, on a creator's sponsored post and gets one direct message from the creator's account with the link to the product. The brand sees how many people asked, how many messages went out, and how many people tapped the link.
- The brand sets it up on a campaign: the keyword, the message and the link.
- The creator chooses. It is off until the creator turns it on and gives Instagram's permission. They can turn it off at any time.
- One message per person per post. Commenting again does not send another.
- Always labelled. Every message says it is an automated reply sent through Creatorly.
- Each creator's own link, so the brand can see which creator's followers tapped it.
Comment replies are in early access with a small group of creators and brands. To try them, email support@getcreatorly.com.
On the post
a followerLINK please!
In their messages
@yourhandle
Here's the one I used: getcreatorly.com/…
Automated reply via Creatorly
Comments askingshown to the brand
Messages sentshown to the brand
Taps on the linkshown to the brand
Try it on Creatorly
Free for creators. Brands fund each deal before work starts.