Creatorly
1
Write the brief
Set the deliverable, the deadline, any follower or category requirements, and the fee per creator. Everything the creator needs to know before applying.
For brands · India · INR
Hire creators.
Pay only for work you approve.
Post a brief, choose from creators who applied, review every submission, and release payment only once the deliverable is verified live. Campaign spend, approvals and payouts all sit in one dashboard instead of a spreadsheet and a WhatsApp thread.
How it works
Brief to verified deliverable
The same flow whether you are hiring one creator or fifty.
2
Fund the campaign
Pay the pool upfront through a licensed payment gateway. The funding breakdown — pool, platform fee, GST and gateway charge — is itemised before you confirm.
3
Pick your creators
Review applicants with their profiles, categories and connected Instagram accounts. You choose who works on it.
4
Approve the drafts
Creators submit drafts before posting. Approve, or send notes back. Nothing goes live on a creator's feed without passing through you first.
5
Pay on verification
Creatorly checks the final post is genuinely live on the creator's connected account, holds it briefly to confirm it stays up, then releases the payout. You never pay for a post that was deleted an hour later.
What this replaces
Most brands running creator campaigns in India are running them out of a spreadsheet. Creators are found in DMs, briefs go out over WhatsApp, deliverables come back as screenshots, and payment is a set of manual bank transfers reconciled at month end. It works until it is more than a handful of creators, and then it quietly stops working.
The specific failures it removes:
- Screenshot proof. A screenshot proves nothing. Creatorly matches the submitted URL against the creator's connected Instagram account and confirms the post is actually live.
- Posts that vanish. A retention hold re-checks the post before the payout is released, so a post taken down the next morning does not get paid.
- Reconciliation at month end. Every payment in and every payout out is recorded against the campaign it belongs to, with the provider's own reference on the row.
- Paying before you have seen the work. The draft approval step sits before anything is published, and the payout sits after verification.
Two formats
Campaigns and contests
Pick the model that fits the goal. Both are funded upfront and tracked in the app.
Hire creators directly
Fixed pay per approved creator
- Set a budget per creator
- Creators apply — you pick who works on it
- Draft → approval → final post URL
- Pay only after deliverables are verified
- Best for product launches and always-on content
Run a prize competition
Open entry with a shared prize pool
- Fund one pool instead of per-creator fees
- Open entry — no selection overhead
- Volume of entries from a single brief
- Prizes distributed to winners after judging
- Best for awareness pushes and UGC volume
UGC or influencer posts — both
The two are priced and used differently. UGC is content you run on your own channels or as paid ads, where the creator's audience is irrelevant. Influencer work is a post on the creator's own feed, where their audience is the whole point.
Creatorly handles both. A brief can ask for a post on the creator's feed, raw files delivered to you, or both, and you set follower or category requirements per campaign when they matter. If you are deciding which one your product needs, the UGC creator guide lays out the difference.
Common questions
Brand FAQ
You fund the creator pool plus a platform fee, GST on that fee, and the payment gateway's charge. The full breakdown is itemised on screen before you confirm the payment, so there is no line you find out about afterwards.
It is what makes the marketplace work. Creators take the brief seriously because the money is demonstrably there, which is why good creators apply. It also means payouts can release automatically on verification instead of waiting on a transfer from you.
Payouts are released against approved and verified deliverables. A creator who does not submit, or whose submission is rejected, is not paid, and that portion of the pool is not spent.
Creators connect their Instagram account when they join. When a final post URL is submitted, Creatorly matches it against that connected account to confirm the post is live and belongs to them, then re-checks it after a retention hold before releasing payment.
Usage rights are part of what you set in the brief — state clearly whether you need the content for organic posting, for paid ads, and for how long. Creators price against that, so being specific up front avoids a renegotiation later.
Yes. Everything works in the mobile app and in the web dashboard, and both read the same data — approvals done on your phone show up on the web immediately.
Run your first campaign
Create a brand account, post a brief, and see who applies.