Creatorly
Hire creators directly
Fixed pay per approved creator
- Set a budget per creator
- Creators apply — you pick who works on it
- Draft → approval → final post URL
- Pay only after deliverables are verified
- Best for product launches and always-on content
For brands · India · INR
Instagram creators for your brand.
Pay only for posts that go live.
Post a campaign, choose from the creators who apply, and pay each one only after Creatorly has verified their post on Instagram.
Early brands: 60 days free, no card needed. We'll set up your first campaign with you.
The creators · as of October 2026
Who you can work with
Counts from Creatorly's own database. No projections, nothing rounded up.
935
creators signed up
287
with Instagram connected and verified through Instagram's official API
3,559
median followers, across those 287
1.99%
median engagement rate, from creators' recent posts
Size · the 287 connected creators
Follower counts read from Instagram's official API.
Top niches · connected creators
Creators can pick several niches, so these add up to more than 287.
Creators with Instagram connected get a public media kit with their stats verified through Instagram. See one: getcreatorly.com/@karthik.explores
How it works
Creators are paid only after their post is verified
You choose every creator, and every post is checked on Instagram before anyone is paid.
- Post a campaign with your brief and a budget per creator.
- Creators apply. You see their profile, niches and Instagram stats.
- You approve who you want. Nobody works on your brand without your yes.
- The creator posts on Instagram.
- Creatorly verifies it. Through Instagram's API it checks the post is live and matches your brief, keeps checking for 24 hours, then pays the creator.
- Unfilled slots. Money for unfilled slots comes back to you.
- Sending product? Tick one box when you create the campaign. Approved creators share a shipping address, and you mark it shipped.
- Phone or laptop. Run it from the app or the web dashboard.
Early brands
We'll set up your first campaign with you
60 days free, no card needed. Tell us what you're launching and the founder will work through the first campaign with you.
Email hello@getcreatorly.com, or reply to the message that brought you here.
What this replaces
Most brands running creator campaigns in India are running them out of a spreadsheet. Creators are found in DMs, briefs go out over WhatsApp, deliverables come back as screenshots, and payment is a set of manual bank transfers reconciled at month end. It works until it is more than a handful of creators, and then it quietly stops working.
The specific failures it removes:
- Screenshot proof. A screenshot proves nothing. Creatorly matches the submitted URL against the creator's connected Instagram account and confirms the post is actually live.
- Posts that vanish. A retention hold re-checks the post before the payout is released, so a post taken down the next morning does not get paid.
- Reconciliation at month end. Every payment in and every payout out is recorded against the campaign it belongs to, with the provider's own reference on the row.
- Paying before you have seen the work. The draft approval step sits before anything is published, and the payout sits after verification.
Two formats
Campaigns and contests
Pick the model that fits the goal. Both are funded upfront and tracked in the app.
Run a prize competition
Open entry with a shared prize pool
- Fund one pool instead of per-creator fees
- Open entry — no selection overhead
- Volume of entries from a single brief
- Prizes distributed to winners after judging
- Best for awareness pushes and UGC volume
UGC or influencer posts — both
The two are priced and used differently. UGC is content you run on your own channels or as paid ads, where the creator's audience is irrelevant. Influencer work is a post on the creator's own feed, where their audience is the whole point.
Creatorly handles both. A brief can ask for a post on the creator's feed, raw files delivered to you, or both, and you set follower or category requirements per campaign when they matter. If you are deciding which one your product needs, the UGC creator guide lays out the difference.
New · automatic verification
Final posts are checked for you
You approve the draft. After that, there is nothing to click: when the creator hands in the live post, Creatorly checks it on Instagram straight away, holds it for 24 hours, makes sure it is still up, and pays it.
Report a problem. If a live post breaks the brief, report it before the payout is released. The payout waits, and the Creatorly team reviews the post and decides whether it is paid.
What Creatorly checks
- Posted from the creator's connected Instagram account
- Carries your hashtags or @mentions from the brief
- Went up after the creator was approved and before your deadline
- Still live 24 hours later
New · pay per view
Pay for views, not posts
Set a rate per 1,000 views and a budget for the campaign. Creators post, and each post is paid once, 14 days after it is verified, for the views it has by then.
- Your limits. Cap what one post or one creator can earn, set a minimum number of views before a post earns anything, and limit how many posts each creator hands in.
- One budget. Posts are paid from it first come, first served. Once it is spoken for, the campaign stops taking new posts.
- Open entry or approval. Let any eligible creator join straight away, or pick who joins.
- Built for clipping. Clippers can post from their main account and up to four clip accounts, and every clip is checked on the account it came from.
Example
Your rate₹40 per 1,000 views
Views on day 1430,000
Earned30 × ₹40 = ₹1,200
Your cap per post₹1,000
Paid for this post₹1,000
Made-up numbers, to show how the sum works. You set your own rate and caps.
New · editing and UGC jobs
Hire editors and UGC creators for files
Need videos for your own page or your ads, or footage edited? An editing or UGC job has no Instagram post. The creator hands in finished files, and you use them as the brief says. Choose video editors, UGC creators or both when you create the job.
- Files arrive as an upload, or a Google Drive or Dropbox link.
- You review. Approve, or ask for changes — up to two rounds.
- Answer within 5 days. If you don't, the work is approved automatically, so creators are never left waiting.
- Rejecting? Say what is wrong. The Creatorly team reviews it and decides whether the creator is paid.
- Paid from your funded budget after a short hold.
Early access
Comment replies
Turn comment replies on for a campaign, choose a keyword like LINK and write the message. When a follower comments that keyword on a creator's sponsored post, they get one direct message from the creator's account with that creator's link to your product.
- What you see: how many comments asked, how many messages went out, and how many people tapped the link.
- Creators opt in. Messages only go from creators who turned replies on, and they can turn them off.
- No spam. One message per person per post, and every message says it is an automated reply sent through Creatorly.
In early access with a small group of brands and creators. Email brands@getcreatorly.com to try it.
On the creator's post
a followerLINK please!
In their messages
@creator
Here's the one I used: getcreatorly.com/…
Automated reply via Creatorly
Comments askingin your report
Messages sentin your report
Taps on the linkin your report
Pay per view and editing jobs are opening to brands in stages. If you don't see them when you create a campaign, email brands@getcreatorly.com.
New · matching
Applicants come ranked by fit
Every creator who applies is scored against your brief and your budget, so the right-sized, on-topic creators surface first instead of a flat list. You still choose — there's just less digging to get there.
See how the Fit Meter works →
Common questions
Brand FAQ
Early brands get 60 days free, with no card needed. When you run a campaign, you fund the creator pool plus a platform fee, GST on that fee, and the payment gateway's charge. The full breakdown is itemised on screen before you confirm the payment, so there is no line you find out about afterwards.
It is what makes the marketplace work. Creators take the brief seriously because the money is demonstrably there, which is why good creators apply. It also means payouts can release automatically on verification instead of waiting on a transfer from you.
Payouts are released against approved and verified deliverables. A creator who does not submit, or whose submission is rejected, is not paid, and that portion of the pool is not spent.
Creators connect their Instagram account when they join. When a final post URL is submitted, Creatorly checks it on Instagram automatically: that it is live on the creator's connected account, carries the hashtags or @mentions from your brief, and went up after the creator was approved and before your deadline. It re-checks the post after a 24-hour hold before releasing payment.
Usage rights are part of what you set in the brief — state clearly whether you need the content for organic posting, for paid ads, and for how long. Creators price against that, so being specific up front avoids a renegotiation later.
No — you approve the draft, and the final post is checked on Instagram automatically. If a live post breaks the brief, report a problem before the payout is released. The payout waits while the Creatorly team reviews it.
You set a rate per 1,000 views and fund a budget. Each post is paid once, 14 days after it is verified, for its views at that point, within the caps you set per post and per creator. Posts are paid from the budget first come, first served, and the campaign stops taking posts once the budget is spoken for.
Yes. Create an editing or UGC job and choose video editors, UGC creators or both. They hand in finished files; you approve or ask for changes, up to two rounds. If you don't respond within 5 days, the work is approved automatically.
Yes. Everything works in the mobile app and in the web dashboard, and both read the same data — approvals done on your phone show up on the web immediately.
Run your first campaign
Create a brand account, post a brief, and see who applies. Early brands: 60 days free, no card needed.
The founder reads hello@getcreatorly.com himself.