Frequently asked questions

Creatorly is an Instagram-first marketplace in India where brands fund sponsored content through campaigns or prize contests, and creators discover work, submit deliverables, and receive payouts through licensed payment partners.

Anyone 18 or older in India can sign up as a creator or brand. Influencers and clippers need an Instagram account; video editors and UGC creators who only take editing or UGC jobs do not. Brands need to complete checkout through our payment partner to fund campaigns or contests. KYC is required for creator withdrawals.

Campaigns are direct hires: you set a fixed budget per creator, review applications, approve drafts, and pay after the final post is verified on Instagram. Contests are open competitions with a shared prize pool — eligible creators enter, submit post URLs, and you declare winners who split the pool.

When you create a campaign or contest, you fund it upfront through Razorpay checkout (cards, UPI, netbanking). Platform fees, if any, are shown before payment. Funds are held until work is verified or approved, or contest winners are declared.

After your work is verified — final posts are checked on Instagram automatically and held for 24 hours; editing and UGC files are approved by the brand — your earning appears in the app wallet. Complete KYC (PAN and bank/UPI details), then request a withdrawal. Payouts are processed through our payment partners. Timing depends on verification, any hold period, and partner SLAs.

No. Creatorly is a marketplace platform. We facilitate transactions between brands and creators using licensed payment partners. We do not hold prepaid balances outside of the escrow-like funding model for active campaigns and contests.

Creatorly verifies deliverables via Instagram post URLs tied to your linked account. Brands also review your public stats when you apply, and your stats power your media kit. Video editors and UGC creators who only take editing or UGC jobs don't need to connect Instagram. OAuth connection is secure — we store tokens encrypted and only use data needed for campaigns and verification.

No. Brands approve drafts; the final post is checked on Instagram automatically — that it is on your connected account, carries the brief's hashtags or @mentions, and went up after you were approved and before the deadline. It is then held for 24 hours, re-checked, and paid. Until the payout is released, a brand can report a problem with the post; the payout waits and the Creatorly team reviews it.

Creatorly has four: influencer, UGC creator, video editor and clipper. You pick one or more when you sign up. Onboarding asks for what your type needs — Instagram for influencers and clippers, a portfolio for editors and UGC creators — and brands choose which types each campaign is for.

Every creator with Instagram connected gets a free public page at getcreatorly.com/@yourhandle. It shows Instagram stats verified with Instagram, recent posts, completed Creatorly campaigns, creator types, portfolio links and brands worked with, and brands can hire from it. It never shows earnings, email or phone number, and you can switch it off at any time.

The brand sets a rate per 1,000 views and funds a budget. Each post is paid once, 14 days after it is verified, for its views at that point, within the caps the brand sets per post and per creator. Posts are paid from the budget first come, first served; once it is spoken for, the campaign stops taking new posts. The brand chooses whether entry is open or by approval.

Clippers can connect up to four extra Instagram accounts as clip accounts and post pay-per-view clips from them, as well as from their main account. Each clip is checked on the account it was posted from. Clip accounts are only for pay-per-view deals.

There is no Instagram post. The creator hands in finished files, by upload or a Google Drive or Dropbox link. The brand approves or asks for changes, up to two rounds. If the brand doesn't respond within 5 days, the work is approved automatically. If the brand rejects the work, the Creatorly team reviews it and decides. Approved work is paid after a short hold.

An early-access feature. When a follower comments a campaign's keyword, like LINK, on a creator's sponsored post, they get one direct message from the creator's account with the creator's link to the product. It only runs for creators who turn it on, sends one message per person per post, and every message says it is an automated reply sent through Creatorly. The brand sees how many people asked, how many messages were sent and how many people tapped the link.

When running a campaign or contest, brands can upload logos, briefs, product shots, and guidelines. Approved creators access these in-app — view images, copy links, or save files — so everyone works from the same materials.

KYC (Know Your Customer) is identity verification required before creators can withdraw earnings. You'll submit PAN and payout details. This is mandated by payment partners and Indian regulations for disbursing funds.

Yes, and you can do it yourself. In the app, open Settings → Delete account; on the web, sign in at app.getcreatorly.com/settings. Deletion is immediate and permanent, and no email or phone call is needed. If you would rather we did it for you, email support@getcreatorly.com. Transaction records required by tax law are kept in anonymised form — see our data deletion instructions.

Yes. Download Creatorly from the App Store or Google Play. You can also use the web dashboard at app.getcreatorly.com.

Email support@getcreatorly.com for general help. Brands: brands@getcreatorly.com. Creators: creators@getcreatorly.com.