For creators · India · Free to join
Creatorly is where Indian creators find paid UGC and Instagram campaign work. The brand's money is held before you start, so the question is never whether you will be paid — only whether your work is approved.
Five steps, and you can see which one you are on at any time.
Say what kind of creator you are, connect Instagram (editors and UGC creators add a portfolio instead), and pick your categories. This is what brands browse when they are filling a campaign, so it is worth the twenty minutes.
Browse the Earn tab. Every campaign and contest listed there has already been paid for by the brand — you are not applying to a maybe.
For campaigns, the brand selects creators from applicants. For contests, entry is open and the prize pool is shared between winners.
Send a draft for approval, then post and submit the live URL. Creatorly checks the post on Instagram automatically — no screenshots, no waiting on the brand. On editing jobs you hand in the files instead.
Once your post passes the checks and is still up 24 hours later, the payout is released to you through a licensed payment partner. You can see the status of every payout in the app.
Ask around any creator group in India and the same complaint comes back: the work was delivered, and then the invoice went quiet. Once a brand has your files, you have no leverage left. Following up becomes a second unpaid job.
Creatorly is built so that cannot happen. A brand cannot publish a campaign without funding it first. The money sits with the platform while you work, and it is released to you once your draft is approved and the post is verified as live. If the brand disappears mid-campaign, the funds are already there.
You are still being judged on the work — draft approval is real, a post that misses the brief's tags fails the check, and a brand can report a live post that breaks the brief. What is removed is the risk of doing everything right and being ghosted anyway.
Different shapes of work. Both funded before you start.
You know the fee before you apply
Anyone can enter; winners split the pool
A lot of UGC work is bought on the strength of the video, not the size of the audience — the brand is running the content on its own page or as an ad, so your reach is not what they are paying for. If you are new to this, the guide to what a UGC creator is covers the difference between UGC and influencer work, and what to charge for each.
Campaigns on Creatorly do sometimes set follower or engagement requirements — that is the brand's choice, and it is shown on the brief before you apply. Plenty do not.
Pick one or more types when you sign up. Onboarding asks for what your type needs, and your feed shows the deals brands opened to your type.
You post sponsored content to your own followers. You connect Instagram, because your audience is what the brand is paying for.
You make videos for the brand to post or run as ads. You show a portfolio; your follower count matters less.
You edit the brand's footage into finished videos and hand in the files. No Instagram posting needed.
You cut long videos into short clips and post them, usually on pay-per-view deals, from your main and clip accounts.
With Instagram connected, you get a public page to put in your bio or send to a brand. It shows your followers, engagement and typical likes and comments per post, verified with Instagram; your recent posts; Creatorly campaigns you completed, with each post's reach and views; your creator types; your portfolio links; and brands you have worked with.
A brand that taps Work with me can sign up and hire you. Your earnings, email address and phone number are never on it, and you can switch it off at any time.
On a pay-per-view deal the brand sets a rate per 1,000 views. Each post you hand in is paid once, 14 days after it is verified, for the views it has by then, up to the caps the brand set. The deal shows the rate, the caps and how many posts you can hand in before you start.
Posts are paid from the brand's budget, first come, first served. When the budget is spoken for, the deal stops taking new posts; posts already handed in are still paid from what is left. Some deals let you join straight away; on others the brand picks who joins.
Clip accounts. Run more than one page? Connect up to four extra Instagram accounts as clip accounts and post pay-per-view clips from any of them. Each clip is checked on the account it was posted from. Clip accounts are only for pay-per-view deals.
Example
Made-up numbers, to show how the sum works. Each deal shows its own rate and caps.
Editing and UGC jobs never go on your Instagram, and you do not need Instagram connected to take one. You make the video and hand in the finished files. Like every deal, the brand has paid for the job before you start.
When a follower comments the campaign's keyword, like LINK, on your sponsored post, they get one direct message from your account with your link to the product. You don't have to answer every comment yourself, and the brand sees how many people asked, how many messages went out and how many people tapped.
In early access with a small group of creators. Email creators@getcreatorly.com to try it.
On your post
In their messages
Every campaign and contest carries a fit score built from your size, audience and niche — so the deals you can actually win rise to the top, with a plain tip on how to close the gap on the rest.
See how the Fit Meter works →No. Creating a creator account, building a profile and applying to work are free. There is no subscription and no fee to apply.
After your live post passes Creatorly's automatic check and is still up 24 hours later, the payout is released through a licensed payment partner to your registered bank account or UPI. On an editing or UGC job, it is released after the brand approves your files and a short hold. You complete KYC once, before your first payout.
There is a short retention hold after your post goes live, during which Creatorly re-checks that the post is still up. Once that clears, the payout is released. You can see exactly which stage a payout is at in the app.
Not to join. Individual campaigns may set their own requirements, and those are shown on the brief before you apply. Many briefs are open to creators with small followings, because the brand is buying the content rather than the reach.
Verification. When you submit a final post URL, Creatorly checks it against your connected account to confirm the post is genuinely live and genuinely yours. That is what lets payouts release automatically instead of waiting on a manual review. If you only do editing or UGC jobs, where you hand in files, you don't need to connect it.
Draft approval is a real step and a draft that does not follow the brief can be turned down. That is why campaigns use a draft stage — send the draft first, get it approved, then post. It is much easier to fix a draft than to re-shoot a live post. Once your post is live, a brand can report a problem with it before payout, and the Creatorly team reviews that rather than the brand deciding alone. The same goes for a rejected editing or UGC job.
A free public page at getcreatorly.com/@yourhandle with your verified Instagram stats, recent posts, completed Creatorly campaigns and portfolio links. Share it with brands; they can hire you from it. You can switch it off at any time in Settings.
Extra Instagram accounts — up to four — that you can post pay-per-view clips from, as well as your main account. Each clip is checked on the account it was posted from and paid for its own views. Other deals are posted from your main account.
No. Comment replies are off until you turn them on, and they only answer people who comment the campaign's keyword on that campaign's sponsored post — one message per person per post, always marked as automated. You can turn them off at any time. They are in early access.
Creatorly