Creatorly
1
Build your profile
Connect Instagram, pick your categories, and add sample work. This is what brands browse when they are filling a campaign, so it is worth the twenty minutes.
For creators · India · Free to join
Paid brand work,
funded before you shoot.
Creatorly is where Indian creators find paid UGC and Instagram campaign work. The brand's money is held before you start, so the question is never whether you will be paid — only whether your work is approved.
How it works
From brief to payout
Five steps, and you can see which one you are on at any time.
2
Find funded work
Browse the Earn tab. Every campaign and contest listed there has already been paid for by the brand — you are not applying to a maybe.
3
Apply and get picked
For campaigns, the brand selects creators from applicants. For contests, entry is open and the prize pool is shared between winners.
4
Submit your work
Send a draft for approval, then post and submit the live URL. Creatorly checks the post is genuinely live on your connected account — no screenshots, no arguments.
5
Get paid
Once your deliverable is approved and verified, the payout is released to you through a licensed payment partner. You can see the status of every payout in the app.
Why funded-upfront matters
Ask around any creator group in India and the same complaint comes back: the work was delivered, and then the invoice went quiet. Once a brand has your files, you have no leverage left. Following up becomes a second unpaid job.
Creatorly is built so that cannot happen. A brand cannot publish a campaign without funding it first. The money sits with the platform while you work, and it is released to you once your deliverable is approved and the post is verified as live. If the brand disappears mid-campaign, the funds are already there.
You are still being judged on the work — approval is real, and a brief you ignored can be rejected. What is removed is the risk of doing everything right and being ghosted anyway.
Two ways to earn
Campaigns and contests
Different shapes of work. Both funded before you start.
Fixed pay, selected creators
You know the fee before you apply
- The brand sets a fee per approved creator
- You apply; the brand picks who works on it
- Draft → approval → live post
- Paid after your deliverable is verified
- Best when you want certainty
Open entry, shared prize pool
Anyone can enter; winners split the pool
- No selection step — just enter
- Prize pool funded by the brand upfront
- Judged on the entries submitted
- Prizes distributed to winners after judging
- Best when you want a shot at a bigger number
You do not need a big following
A lot of UGC work is bought on the strength of the video, not the size of the audience — the brand is running the content on its own page or as an ad, so your reach is not what they are paying for. If you are new to this, the guide to what a UGC creator is covers the difference between UGC and influencer work, and what to charge for each.
Campaigns on Creatorly do sometimes set follower or engagement requirements — that is the brand's choice, and it is shown on the brief before you apply. Plenty do not.
Common questions
Creator FAQ
No. Creating a creator account, building a profile and applying to work are free. There is no subscription and no fee to apply.
After your deliverable is approved and the live post is verified, the payout is released through a licensed payment partner to your registered bank account or UPI. You complete KYC once, before your first payout.
There is a short retention hold after your post goes live, during which Creatorly re-checks that the post is still up. Once that clears, the payout is released. You can see exactly which stage a payout is at in the app.
Not to join. Individual campaigns may set their own requirements, and those are shown on the brief before you apply. Many briefs are open to creators with small followings, because the brand is buying the content rather than the reach.
Verification. When you submit a final post URL, Creatorly checks it against your connected account to confirm the post is genuinely live and genuinely yours. That is what lets payouts release automatically instead of waiting on a manual review.
Approval is a real step and a submission that does not follow the brief can be rejected. That is why campaigns use a draft stage — send the draft first, get it approved, then post. It is much easier to fix a draft than to re-shoot a live post.