Brief: show your free media kit in a Reel

The idea in one line

Talk to other creators like you are sharing a tip, not selling an app:

"Brands keep asking for my insights. I stopped sending screenshots. Here's what I send instead."

Then show your own media kit on your phone, and tell people to comment KIT to get the link.

For a feel of it, watch the reference Reel: a talking head in a real room with warm light and big on-screen captions. It's about 35 seconds and ends on "Comment KIT and I'll DM you the link".

The style

Why it shouldn't look like an ad

Creators scroll past ads. They stop for another creator solving a problem they have.

Open with the problem, not the product

Don't say "Creatorly" in the first 5 seconds.

Shoot where you normally shoot

In your usual style, light and outfit. No new set.

Talk, don't present

No "Hey guys, today I'm going to tell you about an amazing app".

Show the real thing

Your own kit at getcreatorly.com/@yourhandle, scrolled on your phone. Real numbers beat any claim.

One idea per Reel

Pick one of the angles below. Don't cover everything.

Required

Honest disclosure

This is a paid collaboration, and Indian advertising rules (ASCI) require you to say so. You can do both: sound natural and be honest.

Turn on Instagram's Paid partnership label and add @joincreatorly as the partner, or
Start your caption with #ad or #collab.

Posts without a disclosure can't be accepted.

Structure

20–35 seconds, in four beats

Time	What happens	On-screen text (suggested)
0–3s	Hook. The problem, said straight to camera	Brands keep asking for this 👇
3–10s	The pain. Screenshots, rate cards, "can you share your insights?"	Stop sending screenshots
10–22s	The fix. Hold up your phone or cut to a screen recording of your kit: your stats, your work, your rates	Verified. Straight from Instagram.
22–30s	The ask. Comment KIT and I'll DM you the link. It's free	Comment KIT 👇

On-screen text is a suggestion. Say it your way.

Screen recording tip: open getcreatorly.com/@yourhandle in your phone's browser, start the screen recording, and scroll slowly from your photo down to your stats and work. Cut the best 5–8 seconds in.

Scripts

Three angles, three languages

Use them as a starting point. Don't read them word for word. Say it the way you'd say it to a friend. Keep the keyword KIT in English in every language, because that's the word the auto-reply listens for.

Angle A: "Stop sending screenshots"

Closest to the reference Reel.

English

Every brand that DMs me asks the same thing: "Can you share your insights?"

And I used to send five screenshots and a rate card made in Canva.

Now I just send this. (show phone) My stats come straight from Instagram, so they're verified. My past work and my rates are all on one link, and brands can hire me right from it.

It's free. Comment KIT and I'll DM you the link.

Hinglish

Har brand DM mein ek hi cheez poochta hai: "Insights share kar sakte ho?"

Pehle main paanch screenshots aur Canva wala rate card bhejti thi.

Ab bas yeh link bhejti hoon. (phone dikhao) Stats seedha Instagram se aate hain, verified. Mera past work aur rates sab ek link pe, aur brands wahin se hire kar sakte hain.

Free hai. KIT comment karo, main link DM kar dungi.

Change the "bhejti / dungi" endings to match how you speak.

Hindi

हर ब्रांड एक ही बात पूछता है: "अपनी इनसाइट्स भेज सकते हो?"

पहले मैं स्क्रीनशॉट्स और रेट कार्ड भेजता था।

अब बस यह लिंक भेजता हूँ। (फ़ोन दिखाएँ) मेरे आँकड़े सीधे Instagram से आते हैं, वेरिफ़ाइड। मेरा काम और रेट्स, सब एक लिंक पर।

यह फ़्री है। KIT कमेंट करो, मैं लिंक DM कर दूँगा।

Angle B: "The rate card question"

English

A brand asked for my rate card last week and I realised I didn't have one I was proud of.

So I made this. (show phone) My real numbers from Instagram, a starting price, and the work I've done, all on one page.

I put it in my bio. If you want one, comment KIT and I'll send you the link. It costs nothing.

Hinglish

Last week ek brand ne rate card maanga, aur mere paas koi proper rate card tha hi nahi.

Toh maine yeh banaya. (phone dikhao) Instagram ke real numbers, ek starting price, aur mera kaam, sab ek page pe.

Bio mein daal diya. Tumhe bhi chahiye toh KIT comment karo, link bhej dunga. Bilkul free.

Hindi

पिछले हफ़्ते एक ब्रांड ने मेरा रेट कार्ड माँगा, और मेरे पास ढंग का रेट कार्ड था ही नहीं।

तो मैंने यह बनाया। (फ़ोन दिखाएँ) Instagram के असली नंबर, एक शुरुआती कीमत, और मेरा काम, सब एक पेज पर।

बायो में डाल दिया है। आपको भी चाहिए तो KIT कमेंट करो, लिंक भेज दूँगा।

Angle C: "You don't need 100K followers"

English

You don't need a hundred thousand followers to get brand deals. You need proof.

This is mine. (show phone) Verified stats, real engagement, the work I've done. Brands see it in ten seconds.

Want yours? Comment KIT. It's free.

Hinglish

Brand deals ke liye 1 lakh followers nahi chahiye, proof chahiye.

Yeh mera proof hai. (phone dikhao) Verified stats, real engagement, mera kaam. Brand ko 10 second mein samajh aa jata hai.

Tumhe bhi chahiye? KIT comment karo. Free hai.

Hindi

ब्रांड डील्स के लिए एक लाख फ़ॉलोअर्स नहीं, सबूत चाहिए।

यह मेरा सबूत है। (फ़ोन दिखाएँ) वेरिफ़ाइड आँकड़े, असली एंगेजमेंट, मेरा काम।

आपको भी चाहिए? KIT कमेंट करो। फ़्री है।

Other languages: Tamil, Telugu, Marathi, Bengali, Kannada, Malayalam and Gujarati are all welcome. Take one angle, say it in your language, and keep KIT in English. Add English captions on screen if you can; more people will understand it.

Caption templates

Copy, tweak, post

Add your own first line if you like. Keep the disclosure, the tag, the hashtag and the KIT line.

English

#ad Brands keep asking for your insights. Stop sending screenshots.

My stats come straight from Instagram, verified, with my work and rates on one link. Brands can hire me right from it. It's free.

Comment KIT and I'll DM you the link 👇

@joincreatorly #Creatorly #mediakit #creatortips

Hinglish

#ad Brands insights maangte hain? Screenshots bhejna band karo.

Mere stats seedha Instagram se, verified. Kaam aur rates ek link pe. Free hai.

KIT comment karo, link DM kar dunga 👇

@joincreatorly #Creatorly #mediakit #creatortips

Hindi

#ad ब्रांड इनसाइट्स माँगते हैं? स्क्रीनशॉट भेजना बंद करो।

मेरे आँकड़े सीधे Instagram से, वेरिफ़ाइड। काम और रेट्स एक लिंक पर। फ़्री है।

KIT कमेंट करो, लिंक DM कर दूँगा 👇

@joincreatorly #Creatorly #mediakit #creatortips

If you use Instagram's Paid partnership label with @joincreatorly, you can drop the #ad.

Campaign · ₹2,000 per Reel

Rules for the campaign

1 Reel, 20–35 seconds, vertical 9:16, on your own Instagram account (the one connected to Creatorly).
Your media kit must be on and shown in the Reel. Find it in the Creatorly app under Profile → Media kit.
Caption: a disclosure (Paid partnership label, or #ad / #collab), @joincreatorly, #Creatorly, and the KIT call to action.
Submit a draft first in the app. We approve it or send notes before you post.
Keep the Reel up for at least 30 days.
Original content only. No music you don't have the rights to; Instagram's audio library is fine.
Pay: ₹2,000. The money is funded before you start, and it's released after your post is checked on Instagram and stays up for 24 hours.

Comment replies · campaign only

The KIT DM

When someone comments KIT on your Reel, Creatorly sends them one DM from your account with the link. It is marked "Automated reply via Creatorly". The link opens a page explaining the free media kit, with a button to create one.

Replies work for 7 days. Instagram only allows a reply to a comment for 7 days, and Creatorly watches your Reel for the first 7 days after it's checked. Most comments come in that first week anyway. After that, point people to the link in your bio. Pin a comment like "Link in my bio too 👆" once the week is up.

Until Meta gives Creatorly full access, comment replies work only for accounts set up as testers. If you're approved for this campaign:

We'll send your Instagram account a tester invite. Accept it in Instagram: Settings → Website permissions → Apps and websites → Tester invites, or the equivalent in your Instagram version.
In the Creatorly app, open the campaign and tap Turn on comment replies. Allow both permissions when Instagram asks.
In the Instagram app, turn on Settings and activity → Messages and story replies → Message controls → Connected tools → Allow access to messages.

Also put your kit link (getcreatorly.com/@yourhandle) in your bio, so anyone who doesn't comment can still find it.

What people see

A viewer comments on your Reel KIT

DM from you Here's the free media kit I use: getcreatorly.com/media-kit Automated reply via Creatorly

Contest · ₹15,000 prize pool

Rules for the contest

Same idea, same disclosure, tag and hashtag. Pick any angle and any language.
Call to action: "Link in my bio". Put your own kit link (getcreatorly.com/@yourhandle) in your bio for the contest period. Comment replies aren't needed for the contest.
Join in the app, post the Reel on your connected account, and submit the link before the contest ends.
One entry per creator.
Judging: we pick the 10 Reels that feel most natural and would make another creator want a kit. We judge the hook in the first 3 seconds, honesty, how clearly the kit is shown, and how much it sounds like you. Views alone don't win, and bought engagement disqualifies an entry.
₹15,000 prize pool: 10 winners × ₹1,500.

Assets

Everything you need

Your own media kit getcreatorly.com/@yourhandle. Turn it on in the app under Profile → Media kit.

Your ready-made Story image Media kit → Share to Story in the app, or Download Story image on the web. You can use it as a cut-in.

Creatorly logo getcreatorly.com/assets/logo.png Creatorly app icon getcreatorly.com/assets/app-icon.png Reference Reel instagram.com/reel/DejEtxhKEHH What the free media kit is getcreatorly.com/media-kit

Show your free
media kit.

The idea in one line

Why it shouldn't look like an ad

Open with the problem, not the product

Shoot where you normally shoot

Talk, don't present

Show the real thing

One idea per Reel

Honest disclosure

20–35 seconds, in four beats

Three angles, three languages

Angle A: "Stop sending screenshots"

Angle B: "The rate card question"

Angle C: "You don't need 100K followers"

Copy, tweak, post

Rules for the campaign

The KIT DM

Rules for the contest

Everything you need

Ready to shoot?

Show your free media kit.

The idea in one line

Why it shouldn't look like an ad

Open with the problem, not the product

Shoot where you normally shoot

Talk, don't present

Show the real thing

One idea per Reel

Honest disclosure

20–35 seconds, in four beats

Three angles, three languages

Angle A: "Stop sending screenshots"

Angle B: "The rate card question"

Angle C: "You don't need 100K followers"

Copy, tweak, post

Rules for the campaign

The KIT DM

Rules for the contest

Everything you need

Ready to shoot?

Show your free
media kit.