Creatorly
About Creatorly and the role
Creatorly is a creator marketing platform that connects brands with a fast-growing network of micro and small Instagram creators (roughly 1K–50K followers) for paid influencer campaigns.
Brands pay a simple ₹499/month plus GST, with no platform fee on top, and can repurpose creator content as paid ads. With a strong creator community in place, we are now scaling the brand side of our marketplace.
As our Founding Brand Partnerships Lead, you will lead brand acquisition end to end, from first outreach to a brand's first live campaign. You will work directly with the founders and lay the foundation for a growing brand partnerships team.
What you'll own
You will own the complete brand partnership lifecycle and report weekly on pipeline performance at each stage.
- Lead generation. Build target lists of D2C and growing brands that already post on Instagram and already spend on influencers. Use Instagram, the Meta Ad Library, LinkedIn and D2C directories, focused on Mumbai, Delhi, Bangalore, Pune, Chandigarh and Ludhiana.
- Outreach and follow-up. Run cold email, Instagram DM, LinkedIn and WhatsApp sequences. Follow up consistently and log every touchpoint.
- Discovery call (15–20 min). Learn the brand's goals, current influencer spend, past results and pain points.
- Demo and proposal call. Show the platform and a sample creator shortlist for the brand's niche and budget.
- Closing call. Handle objections on pricing, creator quality and ROI, and convert the brand to a paid subscription.
- Onboarding call. Set up the brand's account and build its first campaign brief together.
- First campaign. Guide the brand to a successful first campaign, make sure creators deliver on brief, and drive repeat campaigns.
You will also:
- Maintain an accurate CRM pipeline with each brand's stage, next steps and timelines.
- Refine sales collateral, outreach templates and call scripts, and build a documented sales playbook.
- Share weekly market insights with the founders on objections, win/loss trends and product opportunities.
Success in your first 90 days
Your first 90 days focus on building a strong brand pipeline and a scalable sales playbook.
| By | Pipeline | Brands signed | Brands with a live first campaign |
|---|---|---|---|
| Day 30 | 200 qualified leads contacted, 25 discovery calls | 3 | 1 |
| Day 60 | 400 leads contacted, 50 discovery calls | 10 | 5 |
| Day 90 | Sales playbook documented to onboard future team members | 20 | 12 |
Targets will be reviewed together at the end of month one and calibrated to pipeline performance.
Who you are
You are an experienced brand-side seller who thrives on owning complex, multi-stakeholder deals.
Must-haves
- 2–5 years in brand partnerships, account management or sales at an influencer marketing agency, creator platform, ad-tech or D2C-focused company.
- A proven record of closing deals across multi-meeting sales cycles.
- Strong understanding of how D2C brands and marketing teams evaluate and buy influencer campaigns, including budgets, approvals and ROI.
- A self-starter who proactively builds and manages their own pipeline.
- Excellent written and verbal communication in English and Hindi.
Nice-to-haves
- An existing network of D2C founders, brand managers or agency contacts.
- Experience building sales processes at an early-stage startup.
- Hands-on familiarity with Instagram, Meta Ads and influencer campaign workflows.
Tools you'll use
You should be hands-on with a modern sales stack. Experience with comparable tools is equally welcome.
| CRM and pipeline | HubSpot, Zoho CRM or Pipedrive |
| Prospecting and lead data | LinkedIn Sales Navigator, Apollo.io, Meta Ad Library |
| Outreach automation | Instantly, Lemlist or similar cold email tools |
| Social and messaging | Instagram, LinkedIn, WhatsApp Business |
| Meetings and scheduling | Google Meet, Zoom, Calendly |
| Proposals and reporting | Google Workspace (Docs, Sheets, Slides), Canva |
| Collaboration | Notion, Slack |
Compensation and location
- Pay: a competitive fixed salary plus performance-based incentives: a commission per brand signed (once the brand pays its first subscription month) and per first campaign launched (once the brand's first paid campaign goes live).
- Location: Remote. Anyone based in India can apply; you'll travel occasionally for in-person client meetings.
- Type: Full-time.
Hiring process
- Intro call (20 min). An introduction to your background and goals.
- Deal walkthrough (30 min). Take us through a multi-meeting deal you closed, from first contact to signature.
- Sales role-play (30 min). Lead a discovery call with a founder in the role of a prospective D2C brand.
- Take-home (2 hours max). Identify 10 target brands for Creatorly and draft an outreach message and follow-up for two of them.
- Founder conversation. Role expectations, targets and offer.